Cinematic Technique & Its Use in Les Amants Du Pont Neuf (Lovers on Research Paper

Cinematic Technique & Its Use in Les Amants Du Pont Neuf (Lovers on the Bridge) - Research Paper Example entary element of the movie manages to capture the real sights and sounds of life of the homeless in Paris and brings the viewer in touch with how life really appears to be like for such people. In setting the scene for the plot involving Alex and Michele, the movie shows Alex returning 'home' and finding his sleeping place occupied by a strange lady. Hans, an older 'resident' of the bridge attempts to get Michele to leave but Alex prevents her eviction. Michele had run away from home after the breakup with his boyfriend and was suffering from an eye disease. Eventually, Michele gains acceptance by Hans and a series of events leads her friendship with Alex growing stronger. They eventually end up in a brawl of romance and Michele becomes part of Alex's life. Michele's family begin to look for her and her eyesight gets worse. Alex, sensing that Michele's departure from him will mean emptiness does everything she could to prevent Michele's family from finding her. The storyline of this movie is strongly enhanced by the cinematic techniques that utilizes very professional techniques and skills to tell the story. The narration is strongly complemented by these tools and techniques which bring the story to bear. This paper examines the technical details and tools that are used by the film crew to present an otherwise simple mundane story in a way that merits the international attention this movie acquired. The ingenuity of Carax is first examined from the overall perspective and then an effort is made to examine specific techniques that the writer identified in the movie and the intended effect it makes on a viewer. Professional Reviews of Les Amants Du Pont-Neuf There are numerous reviews of this movie which give an overall analysis and assessment of the major cinematic... This paper is a literature review of the movies Les Amants Du Pont-Neuf which is recast in English as The Lovers on the Bridge. There are numerous reviews of this movie which give an overall analysis and assessment of the major cinematic techniques and misc-en-scene of the whole movie. Most of the analysis provides very positive views and opinions about Carax's movie. Critic, Pragasam states that the film uses elements of cinematography to capture the humanitarian crises that exist amongst France's homeless populations. He emphasizes on the overall ability of the movie to capture scenes of the life of people who live on the streets of France through various techniques which makes it educative. He also mentions the ability of the movie to incorporate elements of the French Bicentennial celebrations and how it was expertly blended into the movie through the camera works and efforts of the crew. He emphasizes on the juxtaposition of the explosion of the love between Alex and Michelle wi th the fireworks which are carefully captured in the background behind the two as they dance through the 'rain' of excitement and incite the emotions of viewers. Clearly, this pioneering work has found its way into numerous videos and it is now very symbolic of directors to show a scene of love with a distant view of fireworks somewhere in the background. Daley & Dowd critiqued this film into great detail. They identified that Carax managed to evoke the life of the street dweller through many artistic methods like capturing very mundane but crucial elements of street life.

Amazon.Com - Project Paper Essay Example for Free

Amazon.Com Project Paper Essay Amazon.com is obsessed with fervour to serve consumer and shareholder alike. Since its inception over fifteen years ago, Amazon.com has steadily grown from a burgeoning â€Å"dot-com† corporation into a multinational monster, a king in the domain of internet retail. It targets two goals: the satisfaction of a customer and efficient corporate growth. Its marketing strategies are near-legendary, and budding business should take a page – or several chapters – from Amazon.com’s proven marketing manual. Amazon.com History Jeff Bezos, Amazon.com founder and CEO, dreamed about books. In 1994, he created Amazon.com, Inc., which he labelled as â€Å"Earth’s Biggest Bookstore.† The ecommerce company went online in 1995 and soon expanded into other media, including DVDs, VHS, CDs, MP3s, and eventually a wide range of other products, including toys, electronics, furniture and apparel. As such, the tagline soon changed to â€Å"Earth’s Largest Selection.† But books were only the beginning of Bezo’s up-and-coming enterprise. Amazon.com went public in 1997. In the first shareholder letter, Bezos penned the fundamental foundation for Amazon.com’s success: â€Å"Start with customers and work backwards †¦ Listen to customers, but don’t just listen to customers – also invent on their behalf †¦ Obsess over customers.† This policy was backed by a startling business philosophy – Bezos planned on operating at a loss for 4-5 years. It was not until 2001 that Amazon.com posted a net profit at a minuscule one-cent per share. Yet, despite its bizarre business strategy, Amazon.com claimed over 1.4 million customers after only two years of being online. Now, 45 million satisfied customers shop at Amazon.com for everything from books (most popular) to fashion apparel to fine jewellery to Christmas toys. It has one of the most recognized brand names in the world and garners an estimated 50% of its sales from overseas consumers. Surviving the dot-com bust of the late 1990s and early 2000s, Amazon weathered the e-storms and now thrives in the retail marketplace, challenging vending giants like Wal-Mart and Target. Focused on technological innovation and entered on customer fulfilment, Amazon.com proceeds into the next decade with a profit firmly in one hand, and the capacity to blow it out of the water in the other hand. Amazon.com’s Business Philosophy Despite its massive growth, Amazon.com remains unremittingly focused on the consumer. Out of 452 company goals in 2009, 360 directly affected customer experience. Amazon.com’s self-proclaimed mission statement is: â€Å"We seek to be Earth’s most customer-centric company for three primary customer sets: consumer customers, seller customers and developer customers.† Vision Amazon’s vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Mission The company’s six core values: customer obsession, ownership, bias for action, frugality, high hiring bar, and innovation. Motto The company motto: ‘Work Hard, Have Fun, and Make History’. Question 1 Amazon currently operates in two markets: the business-to-business (offering Internet retailing services) and consumer markets (retailing consumer goods). Identify the characteristics of the two types of buyers and markets. Amazon is an online bookstore that trades books from numerous originators including Wrox, O’Reilly, Premier Press, and so on. In this case, the publishers have the option of either developing their own site or exhibiting their books on the Amazon site (www.amazon.com), or both. The publishers usually prefer to display their books on www.amazon.com at it gives them a larger audience. Currently, to do this, the publishers want to deal with Amazon, involving seller and buyer, is the B2B model. Amazon derives about 40% of its sales from affiliate marketing called Amazon Associates and third-party sellers who sell products on Amazon. Associates receive a commission for referring customers to Amazon by placing links on their websites to Amazon, if the referral results in a sale. Worldwide, Amazon has over 900,000 members in its affiliate programs. Amazon reported over 1.3 million sellers sold products through Amazons World Wide Web sites in 2007. Amazon sellers do not have to maintain separate payment accounts; all payments are handled by Amazon. Associates can access the Amazon catalogue directly on their websites by using the Amazon Web Services (AWS) XML service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions was launched (rumoured to be internally called Project Genesis) to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products recommended are based on customers browsing history. Characteristic of B2B Amazon uses B2B by providing the opportunity to purchase and sell all types of products via the internet. It allows for relationships to be established in order to complete sales and business transactions. Additionally, providing email address and having personalized memberships are methods for dispensing sale ads and providing discount coupons is a use of the internet by Amazon. Rather than producing time-intensive and costly physical copies for each consumer, a central server or email list can serve as an efficient method for distributing necessary information to the general public The characteristic of B2B is a long-term: Usually involves negotiations and contractual commitments between long-term trading partners (E.g. Suppliers, manufacturers). Thus, also generates high sales revenue and volume. Significant characteristic is relationship driven not product driven. The BCB model enhances maximization of the value of the relationship and bonding. Buyers and sellers work more closely together and build long-term relationships. Thus rational buying decision is based on business value. The sales cycle in the B2B world is often much longer and more complex. It mainly maximizes on the value of relationships. Amazon focuses on maintaining communication and building relationships. Marketing activities involving lead generation that can be nurtured during the sales cycle can be used to attain this goal. B2B features a multi-step buying process that needs more than one person to decide on the purchase thus B2B companies employ marketing to educate its target audience. Take for example in an email campaign, objective of Amazon is to drive prospects to the site to learn about their products and services. High expectations for service: Customised services and goods delivery and managing inventory for business partners that extend the supply chain so companies can respond on minute-by-minute basis. Knowledgeable buyers: Suppliers (Amazon associates) and buyers who understand and well-versed in trading in their industry. Involving more buyers, with extensive decision process, the process is more tedious and complex. The buying becoming is more formalised professional purchasing effort. Nevertheless, B2B models always emphasis in educational and awareness building activities to grasp repeat business. Characteristic of B2C The above B2C model reflects an individual consumer transact with business organisation, consumer searches for a book on Amazon site and places an order, if required. The B2C category has expanded greatly in the late 1990s with the growth of public access to the Internet. It largely equates to electronic retailing and its main objective is to aggressively convince prospective buyers to shop. B2C companies, including Amazon employ different marketing campaigns for publicizing their goods and services. This would include coupons, vouchers, email blasts, banner ads, limited edition offers and the likes to entice their target market to buy. These campaigns are much shorter in duration thus the urgent need to secure the customer’s interest very quickly. The B2C model of e-commerce is more prone to security threats because individual consumers provide their credit card and personal information in the site of a business organization. In addition, the consumers might doubt that his/he r information is secured and used effectively by the business organization. This is the main reason why the B2C model is not very widely accepted. Therefore, it becomes very essential for the business organization to provide robust security mechanisms that can be guarantee a consumer for securing his information. Consumer markets are the markets for products and services bought by individuals for their own or family use. B2C sales are more engrossed on a very large market segment; market is the total sales market of consumers. There is very little discrimination or qualification of potential customers. If the product appeals to them, then they are a customer to which Amazon may sell their product. And B2C or businesses that sell consumers more focussed on transactional relationship. However, the traffic volume is very critical due to high volume, low unit value. This characteristic explains that number of customers is many or large target market but limited purchase unit or value. Similar to FMCG (fast moving consumer goods) are products that are sold quickly and at relatively low cost. Nevertheless there is fast repurchase derived or in another words frequent purchases. B2C sales are driven by highlighting the advantages of the product and its usefulness. Depending on how the product is presented to the end user, it may appeal to them based on novelty, ease of use, appearance or price. Usually the aspects of status, desire and price can lead to emotional buying decision. Besides that in B2C, since it is product driven, the product and its features also able to influence customer during the point of sale. B2C characteristic is inclusive a single step buying process, shorter sales cycle. The path to purchase must be short and simple – just a few clicks from email receipt to order confirmation. Any more than a couple of clicks and the customer are likely to abandon the shopping cart. The call to action must be obvious and the offer enticing. Besides that email campaigns often highlight special deals and discount that can be used both online and in store. They can also be informative especially if the aim is to build the brand and enhance customer loyalty. Loyalty is an important aspect in B2C marketing. This proved very true for company like Amazon. They combine good customer service and education on their product and services thus their customers keep coming back. Amazon’s brand identity created through repetition and imagery.

Shakespeares Henry the Fifth :: William Shakespeare Plays Literature Essays

Never, in all the years since the introduction of the art known as theatre, have the dramatic works of a single person achieved the popularity and cultural transcendency that is so characteristic of the plays by William Shakespeare. The monumental popularity that has led to countless productions of all his plays, on stage and, more recently, on film, nearly all has led to a collection of interpretations on Shakespeare’s work by men and women that have been influenced by almost half a millennia of tumultuous history. Perhaps the most influential event that can affect all aspects of society, including the artistic community, is war. William Shakespeare’s Henry V, itself written in a war-plagued time of English history, with the Earl Of Essex’s impending invasion of Ireland (Maus, 717), revolves around an earlier event of war, the legendary victory of England’s warrior-king, Henry V, over the French forces in the Battle of Agincourt. The play, written in a time of war, about a time of war, has seen many interpretations, one of the more popular of which Laurence Olivier’s 1944 film adaptation was written at the height of World War II. A new production is now underway, continuing with theme of real world events influencing the presentation of the play, the most notable feature being the novel setting of the play: Vietnam, in the late 1960’s. As opposed to many previous productions of the play, which preserved the 15th century time setting, this production is set in the 1960’s, with a-play-within-a-play motif throughout the performance, as American soldiers perform the play in front of other American soldiers as part of some recreational pause from the madness of war, which is in turn played in front of the true, contemporary audience. The presentation of Henry V in such a unique manner allows deeper analysis of the war-time motivations of the characters in the play, the real audience being fully aware of any comparisons between the English campaign and the American campaign, made more poignant by the constant presence of the pseudo-audience, men involved directly in the latter. We can also observ e different aspects of the play’s protagonist, King Henry, that would be absent in more traditional presentations of Henry V. Some justification for this unorthodox method of presenting a Shakespearean play seems to be in order. Although immensely rich in his language and showing painstaking attention to his characters, Shakespeare’s stage direction is decidedly spartan, usually only a simple indication of when a character enters and exits.

A Marxist Philosophy of Life - Reading Mao’s Three Essays

From Mao’s three essays, namely In Memory of Norman Bethune, Serve the People, and The Foolish Old Man Who Removed the Mountains, we can see that the two defining themes of Mao’s rendition of Marxist philosophy towards life are altruism and pragmatism, both of which are in line with Marxist theories. However, considering the historical context of the three essays, Mao’s philosophy of life as shown in the aforementioned essays can be seen as propagandistic and does not necessarily reflect Mao’s true opinions on life. In Mao’s essays, the idea of pragmatism is shown mainly by Mao’s emphasis on the importance of practice. The word pragmatism comes from the Greek word pragma, which means "deed, act"; the latter, in turn, derives from the Greek word prassÃ… , which means "to practise, to achieve". Advocates for pragmatism argue that the value of an ideology or proposition lies in the fact whether it works satisfactorily in practice (McDermid). Such principle is evident in most of Mao’s works. For instance, In In Memory Of Norman Bethune, Mao commended the Canadian doctor for â€Å"putting this Leninist line into practice† (Mao, In Memory Of Norman Bethune). In Serve the People, Mao stressed again on the significance of practice. He argued that â€Å"Anyone †¦ if what he proposes will benefit the people, we will act upon it† (Mao, Serve the People). Here Mao suggests that an idea, as long as it is in line with the Communist Party’s goal of serving the p eople, should be put into practice, no matter of its origins. This has once again shown the stress Mao had laid on the importance of practice, which is in line with pragmatism principles. Altruism is another element in Mao’s philosophy of life shown in the three essays. Altruism is the tendency t... ... the two themes of Mao’s philosophy of life as is featured in the three essays, namely pragmatism and altruism, reflect Mao’s true opinions on life, they are in line with orthodox Marxist teachings and can be seen as a Marxist philosophy towards life. Works Cited Mao, Zedong. "In Memory Of Norman Bethune." 21 12 1939. Marxists Internet Archive. 2 12 2013 . —. "Serve the People." 8 9 1944. Marxists Internet Archive. 2 12 2013 . —. "The Foolish Old Man Who Removed the Mountains." 11 6 1945. Marxists Internet Archive. 2 12 2013 . McDermid, Douglas. Pragmatism. 15 12 2006. 5 12 2013 .

Marketing and Dove

Pricing Strategy 2. 2. 1Factors affecting pricing decisions (Types of market) The internal factor that affects the pricing decision of Dove is based on marketing strategy, objectives and mix. The Dove Company mostly is working on the market of women’s personal care. Dove has a large range of products from soap to hair shampoo. The company strategy and objective is to have a high level of segmentation to answer to the many needs of the women’s personal care market and to widening stereotype view of beauty in younger generation, pre-teen and teenager girls.Besides, the market mix strategy is the price decisions must be coordinates with product design, distribution, and promotion decisions to form a consistent and effective marketing program. Pricing Strategy of Dove hair shampoo is largely determined by the decisions on Market Positioning of product differentiation. So, Dove has been positioned as a product fulfilling the needs of high end consumer class. Dove Company is constantly upgrading time to time to meet the customer needs, such as Dove Straight & Silky Therapy, Daily Shine Therapy, Dandruff Therapy, and Intense Damage Therapy with the affordable price.In addition, the external factor that affects the pricing decision of Dove is based on the market and demand. Dove Company is under the Monopolistic Competition market because there have a lot of buyers and sellers of differentiated products. Dove Company also is the product differentiation that are selling different product for the same purpose such as Pantene, Sunsilk , Rejoice, and so on. Besides, Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price.The competitors of Dove are Sunsilk, Rejoice, Pantene, L’Oreal and so on. According our survey that doing at Kampar area, the competitors are offering the lower price if compare to Dove. For example, Sunsilk 700ml is offerin g their shampoo product at RM17. 50 and Rejoice is offering at RM21. 50 while Dove is offering the same product at RM25. 90. So, it has been influenced the customers who is price sensitivity. Furthermore, the customer purchasing power, government regulation, economic conditions also becomes the external factor affecting the prices. . 2. 2New Product Pricing Strategy Dove is using the Market Penetration for the New Product Pricing Strategies because they have many competitors like Sunsilk, Pantene, Rejoice and so on to win the market share. When Dove Company introduces the new product to the market, it will set a low initial price in order for the brand to â€Å"penetrate† the market quickly and deeply. For example, when the 10th anniversary, Dove will give the promotion by reducing the price and give them discount and offer the new product sample to give the customer trying.As compare above, Dove is offering a lower price from range RM 18 until RM 22. 50 and same volume compa re (700 ml) to Sunsilk in the shampoo market. For increased market penetration, Dove has launching the ‘Campaign for Real Beauty’ where the representative will move to the market segments and will do free sampling. Dove’s revolutionary campaign was for the firming lotion which features women of all shapes and sizes thus breaking down the stereotypic definition of beauty – tall, thin and being fair.Their ads have created a ripple in the market with their campaign successfully catching the fancy of both the industry and consumers as being something different. Earlier, the ads used celebrities to promote their beauty products. They are also not for the super skinny models. The Dove ads challenge the traditional concept of beauty. This make the customer realize that Dove cares and penetration will be achieved in newly selected market segments.

Esperenza Rising by Pam Munoz Ryan

Esperenza Rising by Pam Munoz Ryan Free Online Research Papers On her parents’ vineyard in Mexico, Esperanza lives the life of a princess surrounded by the love of her family and servants. But on the eve of her thirteenth birthday, this dream is shattered when bandits kill her father and her dishonest uncles threaten to take everything. Faced with impossible choices Esperanza and her mother flee, and must begin a new, harder life far from home. The Authors Style Pam Munoz Ryan’s ‘ Esperanza Rising’ is one of the best books I have ever read. It shows conflicts of the early 1930’s in Mexico when many Mexicans were out of work and moved to the Californian states to find work. Many moved onto Company Camp Farms. These are large farms that pick crop all year round and supply housing that is only small one-bedroom cabins without proper furnishing. The book is based on Pam’s Abuelita grandmother, Esperanza Ortega Munoz Hernandez Elgart, who lived a life like the Esperanza in the book (her as a young child.) She suffered many of the pains that the Author wrote about and inspired people to have ‘esperanza’, The Spanish word for Hope. The Book is written in third person. The main character’s thoughts and emotions tell you a bit more about conflicts and hard times they are going through or witnessing. This helps the reader to understand the emotional changes evident in the character throughout the book. It Caught my Attention! Ramona,† said the Lawyer, â€Å" Your husband Sixto Ortega left this house and all of its contents to you and your daughter. You will also receive the yearly income for the grapes. As you know, it is not customary to leave land to women and since Luis was the banker on the loan, Sixto left the land to him.† â€Å"Which makes thing rather awkward,† said Tio Luis. â€Å" I am the Bank President and would like to live accordingly. Now that I own this beautiful land, I would like to purchase the house from you for this amount. â€Å" He handed Mama a piece of paper. Mama looked at it and said, â€Å" This is our home. My husband meant for us to live here. And the house†¦ it is worth twice as much! So no, I will not sell. Besides where would we live?† â€Å"I predicted you would say no Ramona,† said Tio Luis. â€Å"And I have a solution to your living arrangements. A proposal actually. One of marriage.† Page 30-31 This part of the story made me feel very anxious and wanting to see how things would turn out. It made me wonder how I might feel if I was in Esperanza’s or even Mama’s position and what I might do to fix the problem. If Mama did end up marrying Tio Luis, I tried to imagine what Esperanza would feel like and how she would react. My Reflection The situation I chose to reflect on was when Mama is sent to hospital with valley fever where she had to stay for nearly 6 months. It made me feel as if I was longing to get Mama back. It made me wonder how people in the real world feel when their mums and dads are taken away. It gave me some insight on how upsetting it could be. The Character That Surprised Me! The character that surprised me most throughout the book was Miguel. Although at times Esperenza was rude to him, he still acted very respectfully towards her. One way that he showed this was acting as if he was still lower than her when he was not and by calling her ‘Mi Reina’ my queen. Although Miguel and Esperenza are equal, they are still on different sides of the river that never could be crossed. Several years ago, when Esperenza was still a young girl, Mama and Papa had been discussing â€Å"Good Families† whom Esperenza should meet some day. She couldn’t imagine being matched with someone she had never met. So she announced â€Å"I want to marry Miguel!† Mama had laughed at her and said, â€Å"You will feel differently as you get older.† â€Å"No I won’t,† Esperenza had said stubbornly. But now that she was a young woman, she understood that Miguel was the Housekeepers son and she was the ranch owner’s daughter and between them ran a deep river that could never be crossed. In a moment of self-importance, Esperenza told all of this to Miguel. Since then they had only spoken a few words to her. When their paths crossed, He nodded and just said politely,†Mi Reina, my queen,† but nothing more. There was no teasing or laughing like there used to be, Esperenza pretended not to care though she secretly wished she had never told Miguel about the river.’ Pg 17-18. A Taste of the Book Esperanza looked up to see Miguel, holding a broom and a dustpan. But he wasn’t laughing. She looked down and bit her lip so she wouldn’t cry in front of him. He shut the door, then stood in front of her and said, â€Å"How would you know how to sweep a floor? The only thing that you ever learned was how to give orders. That is not your fault. Anza, look at me.† She looked up. â€Å"Pay attention,† he said, his face serious. â€Å"You hold the broom like this. One hand here and the other here.† Esperanza watched. Then you push like this. Or pull it towards you like this. Here, you try,† he said, holding out the broom. Slowly, Esperanza got up and took the broom from him. He positioned her hands on the handle. ‘ Page 118 Research Papers on Esperenza Rising by Pam Munoz RyanThe Effects of Illegal ImmigrationBook Review on The Autobiography of Malcolm XTrailblazing by Eric Anderson19 Century Society: A Deeply Divided EraHarry Potter and the Deathly Hallows EssayPersonal Experience with Teen PregnancyEffects of Television Violence on ChildrenHonest Iagos Truth through DeceptionHip-Hop is ArtComparison: Letter from Birmingham and Crito

Restoration of Charles II essays

Restoration of Charles II essays During the year 1660 on the twenty-fifth of May Charles II regained his crown of England. This regaining of power occurred because of the year 1651 when Charles took his army to fight against Oliver Cromwell only to be defeated. The young king was forced into exile for the next ten years of his life. This period of time is known as the Restoration. A good question to ask about the Restoration period is why England welcomed back Charles? There were several factors involved in Charles returning to power. Charles had loyal people who do anything for him. The Royalist people kept the faith and the cause going. They had secret groups in and outside the government of England working for the cause of Charles the II. The Sealed Knot group is an example of the secret agencies or persons that Charles had working for him during the English Commonwealth time in parliament. These people and groups were a key element for Charles and the restoring of him in England. Another key element was the rest less pursuit in which Charles had throughout is exile. Furthermore this paper will attempt to answer some of the questions of why Charles did get another chance September 1651, Charles takes an army of 16 000, an army of Scotts and English men in order to engage in battle against Oliver Cromwell and his parliamentary force. Oliver Cromwell army was fighting for a cause and his men were behind him all the way. The battle occurred at a field in Worcester, a battlefield Charles probably wished he never entered. After a few months of battle Charles army fell to Cromwell and Charles disappeared. Why he vanished was simple, he had lost his power of government to an army and a price was put upon his head. This would be the start of Charles exile from his country and crown and the beginning for Charles to attempt to restore the crown in the English Parliament. Although Charles was in exile for nearly ten years, he needed the time to reestablish...